Social media has given businesses of every type and size the opportunity to get their message out to a more specific audience than television ever could or ever will. 90 seconds or less is the the target for online videos shared on social media because statistics show that many people start tuning out after a minute and a half. But imagine how much more information you can share to discuss the characteristics that make your business unique when you're not confined to a 15 or 30-second spot. This provides a perfect opportunity for your customer to connect with your brand and get a deeper understanding of the products and services your business offers. However, the 90-second rule mainly applies to videos you share on social media. People come to your website to find out more information. So, the 90-second video is a good way to get them there but a longer video on your website is a great way to turn website traffic into a customer. Best of all, businesses with video on their website are 53 times more likely to be on the first page of search engines than businesses without!
Website Videos are also much cheaper than TV Commercials because you don't have to pay for broadcasting. The average total investment for production of a Website Video with Emergent Video Marketing is between $500-$1,000. Please take some time to check out samples of videos we have created for businesses, large and small, to help them capitalize on the power of online video.